January 29th Google announced that they have agreed to sell Motorola to one of the largest electronics companies in China, Lenovo. But in fact, behind it all Google didn't fully release the Motorola. Google still maintains an organization in Motorola, the group called ATAP (Advanced Technology and Projects) that lead by Regina Dugan, a former director of DARPA (Defense Advanced Research Projects Agency). ATAP aims to bring the same approach to mobile-gadget innovation that has DARPA used, such as satellite navigation and other technologies that started from small things to be something very important.
The ATAP group specializes in ideas that considered daring and wild, google calls it moonshots. Project Ara is one of ideas or initiatives that has been announced by ATAP, project ara aims to build a smartphone that can be breaking it down into modules that can be assembled and customized to unlimited number of configurations.
Right now, if you buy a smartphone is likely that you can only customize the superficial part of it, such as replacement of the casing, battery, and something like that. Of course it is not a unique feature of a smartphone. The project ara developer is hoping to make smartphones that more interesting. In other words project ara aims to develop a smartphone with providing hardware parts that can be customized, like what we usually do to software applications (like install/ uninstall the apps). That's what google is currently being developed through the project ara.
By looking at the concept of the modular phone, of course this stuff is reasonable to be waited. Project Ara will give a different taste from a mobile phone.
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